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revenue: the Performance Marketing Standard
May 13, 2008
 

 

 

Lasting Impressions Blog

| By Lisa Picarille
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No MicroHoo


By: Lisa Picarille

Tagged: and

Unless you were living under a rock this weekend you must have heard that one of the potentially largest deals in the technology sector fell apart. On Saturday, Microsoft withdrew its two month old bid to takeover Yahoo. The crux of the pullout was that Microsoft was only willing to pay $31 per share and Yahoo’s board of directors contended that the company was worth at least $35 per share. The failure of a deal to go through puts Microsoft in ... More

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Getting Schooled


By: Lisa Picarille

Tagged: , , , and

There are so many loose ends to tie up before taking for Commission Junction University. I’m driving down toward Santa Barbara tomorrow and we are planning lots of stops along the way so I expect to arrive on Saturday. That should be when the affiliate fun starts. Over the course of three days there are all kinds of events planned but the ones I’m looking forward to the most include a bowling party sponsored by Yahoo, the Affiliate Dinner ... More

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Ahoy, Revenue First Mates


By: Lisa Picarille

Tagged: , , , , , , , and

Our company had a very nice outing last Friday. We went sailing on the San Francisco Bay. It was a great break from work and time to enjoy the beautiful weather, a cool 54-foot sailboat and get reacquainted with co-workers (and use my lame and limited nautical jargon). All Video Hands on Deck YouTube.com is starting to do a rev-share using AdSense with it’s most prolific video posters. The YouTube.com Blog ... More

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Hola, Online Marketers


By: Lisa Picarille

Tagged: , , , , , and

In honor of the upcoming Cinco De Mayo celebration here are five important things you need to know this week. Read now. Drink your margaritas later. Harrison Gevirtz a 14 -year old affiliate marketer, will be on the Affiliate Thing podcast Wednesday May 2 at Noon EST on WebMasterRadio.FM. Search guru Danny Sulivan’s thoughts on Google's latest power grab (Hint: It's not DoubleClick). How Yahoo’s purchase of Right Media pits it squarely against Google and its acquisition ... More

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Reaction to Google/DoubleClick Deal


By: Lisa Picarille

Tagged: , , , , , , , , , , , , , , , , , , and

Unless you live under a rock, you’ve probably have heard that Google announced last Friday (the 13th) plans to acquire DoubleClick. The price, a whopping $3.1 billion, is 10 times the multiple of DoubleClick’s revenue and is almost double the price Google paid for YouTube. Also, just two days before the deal was announced the whisper number on Wall Street for a purchase of DoubleClick was only $2 billion. At the Web 2.0 Expo in San Francisco on Tuesday, ... More

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