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July 24, 2008   Columns   Affiliate's Corner   By Design   Guerrilla Marketing   Manager's Corner   The Latest Word   The Searchers   The Web Crawler RevenueToday.com Exclusives   Only On RevenueToday.com   Web Extras Features   Affiliate Advantage   Affiliate Marketing Tips   Affiliate's Corner   Cover Stories   Q And A   Webexclusives In The Newsletter   Affiliate Marketing Tips Blogs about Online Marketing   Lasting Impressions   Full Page Spread

Lasting Impressions Blog | By Lisa Picarille Amen. ScratchBack in Beta By: Lisa Picarille Tagged: jim Kukral, Sam Harrelson, ScratchBack, Shawn Collins, Sister Anne Flanagan and widgets Online marketing consultant Jim Kukral has released the public beta of his ScratchBack application. It’s a widget that enables people to support their favorite blogs by giving tips to them. Sort of like a bloggers tip jar that can be customized to fit the look of the blog site. Payments are made via PayPal. Jim’s been working on SB for a while and his idea is to bring the fun back into blogging and online marketing. For affiliates, the widget ... More 2 Comments » Revenue’s Baby Name Expert By: Lisa Picarille Tagged: baby naming, Eric Reyes, Wall Street Journal, Web 2.0, Whitney Reyes and widgets There's a story on the front page of the Weekend Journal section of the Wall Street Journal about "The Baby-Name Business." What does this have to do with performance marketing you ask? Not all that much - except one of the people mentioned in the big article is Revenue Senior Editor Eric Reyes, who along with his wife Whitney, wrote a book called "The Perfect Baby Name" on the topic about two years ago. Check out the full ... More 3 Comments »

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