By: Lisa Picarille
Tagged: Affiliate Dinner, CJU, Commission Junction, ValueClick and Yahoo
There are so many loose ends to tie up before taking for Commission Junction University. I’m driving down toward Santa Barbara tomorrow and we are planning lots of stops along the way so I expect to arrive on Saturday. That should be when the affiliate fun starts.
Over the course of three days there are all kinds of events planned but the ones I’m looking forward to the most include a bowling party sponsored by Yahoo, the Affiliate Dinner ... More
1 Comment »
By: Lisa Picarille
Tagged: Affiliate Things, Breast Cancer, By Design Makeover, Connie Berg, DoubleClick, eTail, iCrossing, Missy Ward, Pedro Sostre, Performics, SES, Shawn Collins and ValueClick
I’m cleaning, organizing, emptying out the inbox, dealing with things that I’ve put off for weeks. So, today is the day that I put everything out on the virtual blog curb and hope someone picks it up…
Housekeeping
*The new issue of Revenue is out and should be landing on your desk as I type this.
*The August Revenue newsletter will go out tomorrow – a good reason to sign up today.
*It’s been a while since I’ve reminded you ... More
1 Comment »
By: Lisa Picarille
Tagged: acquisitions, Comparison Shopping, CouponMountain.com, MeziMedia, PriceRunner.com, Smarter.com and ValueClick
There’s never a dull moment when it comes to which companies are merging, who’s acquiring who and speculation on who might be snapped up in the online marketing space.
This week kicks off with ValueClick agreeing to acquire comparison shopping site MeziMedia for $100 million in cash, plus earn out. The deal could be worth as much as $352 million in cash. ValueClick officials say they expect this acquisition “to add scale to its Comparison Shopping segment, enhance search engine ... More
4 Comments »
By: Lisa Picarille
Tagged: Adware, AffiliateFairPlay.com, Affiliates, BeFree, Commission Junction, Kellie Stevens, Legal Action, Merchants and ValueClick
It was only a matter of time before this legal action took place, I just didn't think it would take this long. Kellie Stevens at AffiliateFairPlay.com just posted about two class action lawsuits filed against Commission Junction/BeFree/ValueClick on behalf of affiliates and merchants. The suits center around (you guessed it) ADWARE. As you may note, the suits were filed in April, but Kellie's blog is the first mention I've seen of the legal action.
One of the ... More
2 Comments »
By: Lisa Picarille
Tagged: Commission Junction, James Zarley, MediaPlex, Tom Vadnais and ValueClick
Tom Vadnais is taking over for Jim Zarely at ValueClick. Vadnais will now be running the show, while Zarley will remain at the company but in a role that wasn't completely clear from the press release that was sent over the wire this afternoon. If you're interested in knowing more, there is a conference call number at the end of the release that follows.
+++++++++++++++++++++++++++++++++++++++++++++++++++++
Tom A. Vadnais Appointed Chief Executive Officer of ValueClick, Succeeding James R. Zarley
Mr. Zarley ... More
2 Comments »
By: Lisa Picarille
Tagged: Ad Solutions, Affiliate Thing, FTC, Google, Joel Comm, Microsoft, Next Internet Millionaire, U.K online, ValueClick and Women online
Already the week for performance marketing is off to a busy start with Google, Microsoft and ValueClick grabbing lots of ink (virtual and real) - again. Also, women are the online majority in the U.K. and the Affiliate Thing gets a dose of reality.
Google Inches Toward Comprehensive Online (and Offline) Ad Solution
Deal Moves Digital Advertising Beyond the Desktop
ValueClick being investigated by FTC
Women 18-34 the Dominant Online Group in the U.K.
And don't forget that Joel Comm ... More
2 Comments »
