Tweens Ripe for Mobile Marketing
By: Lisa Picarille
Tagged: Mobile Marketing, Nielsen research and Tweens
According to a new study by The Nielsen Company, tweens (kids ages 8 to 12) may be leading the U.S. mobile marketing revolution.
The findings state 5 percent of tweens access the Internet over their phone each month.
Forty-one percent of tween mobile Internet users say they do so while commuting or traveling (to school, for example), mobile content such as the Internet is also a social medium for this audience. 26 percent of tween mobile Internet users say they access ... More
