Merchants Doing More Online with Less
By: Lisa Picarille
Tagged: e tailing group, Merchants and survey
Earlier this week the market researcher the e-tailing group put out its 7th annual Merchant Survey. The study reveals that merchants are taking a laser focused approach, doing more with less online and streamlining for performance and profitability.
According to Lauren Freedman, president of the e-tailing group, "On all fronts we see a 'split personality' as some merchants aggressively pursue business online and across channels while others, with resource constraints, strive to do more with less," she says. "Merchants are making ... More
