ValueClick Buys MeziMedia
By: Lisa Picarille
Tagged: acquisitions, Comparison Shopping, CouponMountain.com, MeziMedia, PriceRunner.com, Smarter.com and ValueClick
There’s never a dull moment when it comes to which companies are merging, who’s acquiring who and speculation on who might be snapped up in the online marketing space.
This week kicks off with ValueClick agreeing to acquire comparison shopping site MeziMedia for $100 million in cash, plus earn out. The deal could be worth as much as $352 million in cash. ValueClick officials say they expect this acquisition “to add scale to its Comparison Shopping segment, enhance search engine ... More
