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July 24, 2008
 

 

 

Lasting Impressions Blog

| By Lisa Picarille
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Taxing Issues


By: Lisa Picarille

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Beginning on June 1 the state of New York will start charging taxes for online transactions to companies that have no physical presence in that state. There has been a lot of discussion about this issue, how it impacts affiliates and merchants, and whether or not these regulations might be adopted by other states. All the parties impacted by the statute seem to be taking a different approach to the issue. Amazon came out swinging earlier this month by filing suit ... More

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Forced Clicks and Coupon Sites


By: Lisa Picarille

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At the ShareASale ThinkTank event I recently attended there was a much discussion about couponers and what constitutes a forced click. There is also a fascinating ongoing thread on ABestWeb.com that provides lots of valuable information and opinions on the subject. Today Kellie Stevens, president of AffiliateFairPlay.com, released a report on the red-hot topic. The conclusions are probably not what most people were expecting. Also check out AFP’s stance on forced clicks. Kellie has a great grasp ... More

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Something to Think About


By: Lisa Picarille

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The last couple of days have been busy. We sent the Nov./Dec. issue of Revenue to the printer on Thursday and then I headed off to ShareASale ThinkTank in Scottsdale, Arizona Friday morning. I did not attend the first ThinkTank, held last year in Las Vegas. But I feel privileged to have been among the 80 invited guests at this fantastic event, which was an incredible meeting of affiliates and merchants. Held at a gorgeous resort, ThinkTank was ... More

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Revenue’s Never Gonna Let You Down


By: Lisa Picarille

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I’m rushing to get everything off my plate so I can head off the ShareASale’s ThinkTank conference in Scottsdale. When I saw the list of 80 or so attendees and the agenda I was really excited about the gathering of SAS affiliates and merchants. However, my excitement level rose even higher when I found out there might be some Texas Hold ‘Em played in a suite at the hotel on Saturday night. I’m no Jean-Robert, but I think I ... More

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It’s Show Time


By: Lisa Picarille

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I know it is the busiest time of year for online marketers. The holiday season is upon us and everything is shifting into high gear. In addition to focusing on your core business efforts there are also many worthwhile shows and events going on this time of year. The next two and half months are chock-a-block with great conferences that provide a myriad of opportunities for learning and networking. Ad:Tech London is next week, Then there’s the first ever ... More

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Revenue’s Affiliate Summit Recap


By: Lisa Picarille

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I’m back in the office and still riding the high from the Affiliate Summit. I’m thrilled to be back in San Francisco where the humidity is less oppressive than Miami, but sad that the event is over. Missy Ward and Shawn Collins do such a phenomenal job putting on the premiere conference of the affiliate space it’s no wonder that everyone is still buzzing about it long after it’s over. If you’re already sick of reading my posts about the ... More

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The ShareASale Slice of the Pie


By: Lisa Picarille

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Sorry for the delay in posts, but Miami is hopping with affiliate action. Many more Affiliate Summit attendees arrived on Saturday night just in time to join the crowd for the Affiliate Dinner Roast of Missy Ward and the Buy.at party in South Beach. Missy was a good sport as come close friends poked fun at her. Her Affiliate Summit co-host Shawn Collins created a hilarious video. Unfortunately, it will likely not get posted since not all the material was appropriate ... More

2 Comments »


777 – The Mark of the Summit


By: Lisa Picarille

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It’s the seventh day of the seventh month of the year 2007. It’s supposed to be a magical thing. People are getting married and doing things to mark this numerical calendar rarity. Ok, so it happens almost each year with different dates, but heck, who am I to argue with people that want a reason to celebrate. I’m not sure that magical is the right word for what I’ve been experiencing today, but I think educational (along with downright ... More

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