Spreading the Word
By: Lisa Picarille
Tagged: Affiliate Summit, LinkShare, media coverage and press relations
I would have brought you some interesting LinkShare news yesterday, but I didn’t hear about it until today. I had to call LinkShare’s PR firm to get the information. You’d think that when a company wants press coverage it might send a press release to the editorial department of a media organization – not to the sales director. You’d think.
I’m not trying to single out LinkShare as the only company that makes minor media missteps. They are just ... More
