New Online Campaignment Metric
By: Lisa Picarille
Tagged: Azoogle, Epic, measurment and pCPM
Earlier this week performance marketing network Epic Advertising, formerly Azoogle, announced a new metric for measuring online marketing performance and is seeking a patent on the method for tracking.
The company claims the metric, Called pCPM, showed a 60% increase in campaign value during its six month beta testing period. pCPM allows advertisers to track performance-marketing campaigns by measuring “induced visits” or visits to an advertiser’s site tracked beyond direct clicks. According to Epic, a visit to an advertiser’s site ... More
