Making Online Buyers Feel Warm and Fuzzy
By: Lisa Picarille
Tagged: Online purchases and Slanket
Revenue’s November/December cover story was about search alternatives. Senior Writer Alex Wharton opened the article with an anecdote about someone cruising around on Digg.com and stumbling upon popular story about “the Slanket” and then purchasing the item.
Alex did a great job of illustrating how people can serendipitously “find” things they want when they weren’t even looking for them. I highly recommend you read the story.
The disappointing part of the tale was not on the printed page of the ... More
