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revenue: the Performance Marketing Standard
July 20, 2008
 

 

 

Lasting Impressions Blog

| By Lisa Picarille
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Revenue’s Never Gonna Let You Down


By: Lisa Picarille

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I’m rushing to get everything off my plate so I can head off the ShareASale’s ThinkTank conference in Scottsdale. When I saw the list of 80 or so attendees and the agenda I was really excited about the gathering of SAS affiliates and merchants. However, my excitement level rose even higher when I found out there might be some Texas Hold ‘Em played in a suite at the hotel on Saturday night. I’m no Jean-Robert, but I think I ... More

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Late, Rockin’ and Fake: What More do you Need?


By: Lisa Picarille

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Has it been that long since I’ve actually written a blog? I guess so. I’ve been busy writing, editing and pulling together the November/December issue of Revenue. We send it to the printer this week, so it’s been crazy. Yesterday I finished up (way past deadline) my Affiliate Advantage profile of super affiliate Scott Jangro, president of MechMedia. Whenever I write a longer piece (not a blog or editor’s letter, etc.) I have a very specific process. I ... More

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Monkey Business


By: Lisa Picarille

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I just watched the Next Internet Millionaire (episode #7). It was a continuation of last week’s challenge and yes, someone does go home after a pathetic showing in the attempt to sell goods on eBay. The good news is that the claws are coming out a little more and some people are definitely playing the game more strategically (a la Survivor) than others. Search marketing expert Kris Jones, the CEO of PepperJam, was the guest speaker. He was ... More

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I Need Some UK Affiliate Updates


By: Lisa Picarille

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If you’re like me and didn’t make it over to London for Ad:Tech and the first-ever Affiliate Summit London then you’re probably dying to know what’s been happening in the UK this week. I haven’t heard or read a lot of updates. Even Affiliate Summit co-founder Shawn Collins, who is a prolific blogger and poster, hasn’t had any entries on either event. And I’ve only seen a scant few updates via twitter and on Facebook. Shawn and his ... More

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Doing the Affiliate Thing with the Ladies


By: Lisa Picarille

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This week’s Affiliate Thing was all about the ladies. Stephanie Agresta, a 12-year veteran of the affiliate marketing space, who recently merged her consulting business to become one of the founders of the Conversation Group, stood in as co-host for Shawn Collins. Thanks Stephanie. You did a great job. Shawn was busy co-hosting (with Missy Ward) the first-ever (sold out!) Affiliate Summit London. Stephanie and I talked about the glut of online marketing trade shows, events and conferences ... More

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The Affiliate Thing Now Recommended


By: Lisa Picarille

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Today’s Wall St. Journal has an article about what Jay Berkowitz, CEO of Ten Golden Rules, an Internet marketing agency based in Boca Raton, Fla., is reading and listening to. Guess what? Jay apparently is a fan of the Affiliate Thing podcast hosted by Shawn Collins and myself. Thanks Jay. Check out what else has captured Jay’s attention. I’ll be hosting the Affiliate Thing solo this week (and have a very special surprise guest) as Shawn Collins heads ... More

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Communication is Key in Marketing


By: Lisa Picarille

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It was my only my second time attending CJU, but there were many in attendance that were seasoned veterans of the event. This was Commission Junction’s 9th annual conference and each year it’s gotten bigger and bigger. In fact, CJ execs said the event has pretty much maxed out the lovely accommodations at the Fess Parker Hotel and Resort. I hope CJ finds a way to get around the capacity issue and continue to hold CJU in beautiful ... More

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The Reality of Online Programming


By: Lisa Picarille

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As I type this blog entry I’m watching the second installment of the Next Internet Millionaire. I’m still not fully on board; not hooked. As I said before, there is just not enough backstabbing and controversy. Here’s my advice, people - stop nominating yourself for elimination. Start going after the weaklings. Form some alliances. I also need someone that I can love to hate. No villain has emerged. I need an Omarosa or at least a ... More

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Get with the Program


By: Lisa Picarille

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I finally finished watching the first episode of the Next Internet Millionaire. The production values were good and I really enjoyed the show, but it was just a little tame for me. However, I expect some backstabbing and nastiness to be on the way (Thor, I’m counting on you). I’ve viewed too many reality programs over the years and my threshold/desire for conflict on these show is pretty high. I don’t have any early winner predictions for the Next Internet ... More

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The Collision of Marketing, TV and the Internet


By: Lisa Picarille

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The first episode of the online-only marketing reality show The Next Internet Millionaire is now available to watch. I’ve only checked out about half of this first installment so far. There will be 12 total (a new one posted each week). I’m planning on trying really hard to watch the show. But I have to confess that being viewable only online is a drawback for me. I noticed that it’s already taken me over an hour to watch ... More

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