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December 1, 2008
 

 

 

Lasting Impressions Blog

| By Lisa Picarille
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Videoblogging: Is it a Man’s World?


By: Lisa Picarille

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Revenue has published many articles on the merits of using video as an online marketing tool. There are lots of people pushing the video blogging envelope in the online marketing space - Sam Harrelson, Mark Wielgus, Jim Kukral, Shawn Collins and many others. What you should note about this list is not that most of these folks are well known in the online marketing industry (they are) but that they are men. I don’t like to go ... More

23 Comments »


Joining the Asus Army


By: Lisa Picarille

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Today is Good Friday and so far the day has lived up to its name. If for nothing else than I'm only hours away from it being the weekend. Truthfully, the reason that it's been such a good day for me is that I'm spending lots of time playing with my new ASUS eee PC. Shawn Collins may be touting the value of his Vostro but I love, love, love my new tiny little laptop. I first heard of the ... More

4 Comments »


Affiliate Auction at Affiliate Summit


By: Lisa Picarille

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One of the most challenging issues facing online merchants is recruiting new affiliates. In fact, we have a feature article on that very topic in the latest issue (January/February) of Revenue. And while Senior Writer Alexandra Wharton talks to a wide array of publishers and merchants about the complex and often frustrating issue of affiliate recruiting, the show promoters of Affiliate Summit have come up with a unique approach to give merchants unprecedented direct access to top earning affiliates. Keeping with ... More

6 Comments »


Online Marketers are Givers


By: Lisa Picarille

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Affiliates are very charitable bunch. Over the past several years online marketers have joined together to support a variety of very worthwhile causes . At every Affiliate Summit a charity is selected and co-founders Shawn Collins and Missy Ward come up with a fun way to raise money. The upcoming Affiliate Summit West to be held in Las Vegas at the end of February is no exception. This time around attendees can participate in The Great Affiliate ... More

1 Comment »


I Need Some UK Affiliate Updates


By: Lisa Picarille

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If you’re like me and didn’t make it over to London for Ad:Tech and the first-ever Affiliate Summit London then you’re probably dying to know what’s been happening in the UK this week. I haven’t heard or read a lot of updates. Even Affiliate Summit co-founder Shawn Collins, who is a prolific blogger and poster, hasn’t had any entries on either event. And I’ve only seen a scant few updates via twitter and on Facebook. Shawn and his ... More

4 Comments »


Doing the Affiliate Thing with the Ladies


By: Lisa Picarille

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This week’s Affiliate Thing was all about the ladies. Stephanie Agresta, a 12-year veteran of the affiliate marketing space, who recently merged her consulting business to become one of the founders of the Conversation Group, stood in as co-host for Shawn Collins. Thanks Stephanie. You did a great job. Shawn was busy co-hosting (with Missy Ward) the first-ever (sold out!) Affiliate Summit London. Stephanie and I talked about the glut of online marketing trade shows, events and conferences ... More

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The Affiliate Thing Now Recommended


By: Lisa Picarille

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Today’s Wall St. Journal has an article about what Jay Berkowitz, CEO of Ten Golden Rules, an Internet marketing agency based in Boca Raton, Fla., is reading and listening to. Guess what? Jay apparently is a fan of the Affiliate Thing podcast hosted by Shawn Collins and myself. Thanks Jay. Check out what else has captured Jay’s attention. I’ll be hosting the Affiliate Thing solo this week (and have a very special surprise guest) as Shawn Collins heads ... More

3 Comments »


Walk On!!


By: Lisa Picarille

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This is a reminder to help support Affiliate Summit co-founder Missy Ward and Connie Berg of FlamingoWorld.com, These two generous ladies have joined forces to fight breast cancer as Team Affiliate Marketing. The dynamic duo will be walking 60 miles in the Twin Cities Breast Cancer 3-Day walk, which takes place August 24-26, 2007. The walk will benefit the Susan G. Komen for the Cure and the National Philanthropic Trust Breast Cancer Fund. If you would like to make ... More

2 Comments »


Virtual Cleanup


By: Lisa Picarille

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I’m cleaning, organizing, emptying out the inbox, dealing with things that I’ve put off for weeks. So, today is the day that I put everything out on the virtual blog curb and hope someone picks it up… Housekeeping *The new issue of Revenue is out and should be landing on your desk as I type this. *The August Revenue newsletter will go out tomorrow – a good reason to sign up today. *It’s been a while since I’ve reminded you ... More

1 Comment »


The ShareASale Slice of the Pie


By: Lisa Picarille

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Sorry for the delay in posts, but Miami is hopping with affiliate action. Many more Affiliate Summit attendees arrived on Saturday night just in time to join the crowd for the Affiliate Dinner Roast of Missy Ward and the Buy.at party in South Beach. Missy was a good sport as come close friends poked fun at her. Her Affiliate Summit co-host Shawn Collins created a hilarious video. Unfortunately, it will likely not get posted since not all the material was appropriate ... More

2 Comments »



 

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