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No MicroHooBy: Lisa Picarille Unless you were living under a rock this weekend you must have heard that one of the potentially largest deals in the technology sector fell apart.
On Saturday, Microsoft withdrew its two month old bid to takeover Yahoo. The crux of the pullout was that Microsoft was only willing to pay $31 per share and Yahoo’s board of directors contended that the company was worth at least $35 per share.
The failure of a deal to go through puts Microsoft in ... More The Online Marketing HookupBy: Lisa Picarille Tagged: Buy.at, GeekCast, Microsoft and Yahoo. AOL The last week has been a whirlwind of analysis about mergers and acquisitions in the interactive marketing space.
The biggest news was the Microsoft/Yahoo deal, which was announced at the end of last week. Here’s what some news (The Boston Globe, CNN, the New York Times) outlets are saying about Microhoo!
Then on Tuesday of this week, AOL announced its plans to acquire U.K. affiliate network Buy.at for an undisclosed amount. More from around the blogosphere - ... More Revenue’s Recap of the WeekBy: Lisa Picarille Tagged: Affiliate Summit, Affiliate Thing, Facebook, Jay Berkowitz, Microsoft and Ten Golden Rules The location for Affiliate Summit East 2008 has been set. I’m delighted to be going to Boston for the conference and with a little luck maybe my “World Champion” Boston Red Sox will be playing at Fenway Park, which would make my trip back home even sweeter.
Check out this contest to win a free pass to Affiliate Summit.
And unless you’ve been living under a rock all week you know that Microsoft made an investment in Facebook. The ... More Deal with It!By: Lisa Picarille Tagged: Ad Solutions, Affiliate Thing, FTC, Google, Joel Comm, Microsoft, Next Internet Millionaire, U.K online, ValueClick and Women online Already the week for performance marketing is off to a busy start with Google, Microsoft and ValueClick grabbing lots of ink (virtual and real) - again. Also, women are the online majority in the U.K. and the Affiliate Thing gets a dose of reality.
Google Inches Toward Comprehensive Online (and Offline) Ad Solution
Deal Moves Digital Advertising Beyond the Desktop
ValueClick being investigated by FTC
Women 18-34 the Dominant Online Group in the U.K.
And don't forget that Joel Comm ... More Ahoy, Revenue First MatesBy: Lisa Picarille Tagged: Affiliate Thing, Debra Hamel, EMetrics Summit, Microsoft, Sailing, TwitterLit.com, Web Analytics, Yahoo and YouTube.com Our company had a very nice outing last Friday. We went sailing on the San Francisco Bay. It was a great break from work and time to enjoy the beautiful weather, a cool 54-foot sailboat and get reacquainted with co-workers (and use my lame and limited nautical jargon).
All Video Hands on Deck
YouTube.com is starting to do a rev-share using AdSense with it’s most prolific video posters. The YouTube.com Blog ... More Reaction to Google/DoubleClick DealBy: Lisa Picarille Tagged: Amanda Watlington, Andy Beal, Choots Humpries, Colin McDougall, CPA Advertising, DoubleClick, Eric Schmidt, Google, Holly Preuss, John Battelle, Microsoft, Performics, Rosalind Gardner, SEM, SEO, Shawn Collins, Web 2.0 Expo, Wil Reynolds, Yahoo and YouTube Unless you live under a rock, you’ve probably have heard that Google announced last Friday (the 13th) plans to acquire DoubleClick. The price, a whopping $3.1 billion, is 10 times the multiple of DoubleClick’s revenue and is almost double the price Google paid for YouTube. Also, just two days before the deal was announced the whisper number on Wall Street for a purchase of DoubleClick was only $2 billion.
At the Web 2.0 Expo in San Francisco on Tuesday, ... More |
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