By: Lisa Picarille
Tagged: e tailing group, Merchants and survey
Earlier this week the market researcher the e-tailing group put out its 7th annual Merchant Survey. The study reveals that merchants are taking a laser focused approach, doing more with less online and streamlining for performance and profitability.
According to Lauren Freedman, president of the e-tailing group, "On all fronts we see a 'split personality' as some merchants aggressively pursue business online and across channels while others, with resource constraints, strive to do more with less," she says. "Merchants are making ... More
No Comments »
By: Lisa Picarille
Tagged: affiliate recruiting, Affiliate Summit, Merchants, Missy Ward, Shawn Collins and Starlight Starbright foundation
One of the most challenging issues facing online merchants is recruiting new affiliates. In fact, we have a feature article on that very topic in the latest issue (January/February) of Revenue. And while Senior Writer Alexandra Wharton talks to a wide array of publishers and merchants about the complex and often frustrating issue of affiliate recruiting, the show promoters of Affiliate Summit have come up with a unique approach to give merchants unprecedented direct access to top earning affiliates.
Keeping with ... More
6 Comments »
By: Lisa Picarille
Tagged: Adware, AffiliateFairPlay.com, Affiliates, BeFree, Commission Junction, Kellie Stevens, Legal Action, Merchants and ValueClick
It was only a matter of time before this legal action took place, I just didn't think it would take this long. Kellie Stevens at AffiliateFairPlay.com just posted about two class action lawsuits filed against Commission Junction/BeFree/ValueClick on behalf of affiliates and merchants. The suits center around (you guessed it) ADWARE. As you may note, the suits were filed in April, but Kellie's blog is the first mention I've seen of the legal action.
One of the ... More
2 Comments »
