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revenue: the Performance Marketing Standard
July 20, 2008
 

 

 

Lasting Impressions Blog

| By Lisa Picarille
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Gimme That Golden Link


By: Lisa Picarille

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Revenue is pleased to be nominated for a 2008 LinkShare Golden Link Award for the Performance Marketing’s Most Vocal Advocate. This is the same category we were nominated in last year, but lost to the fabulous Kellie Stevens of AffiliateFairPlay.com. This year’s competition is also very stiff as we face off against super affiliate Scott Jangro of MechMedia and InternetGeekGirl Stephanie Agresta. I’ll be thrilled no matter who wins (ok, I seriously don’t want to be a ... More

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LinkShare Names Co-Presidents


By: Lisa Picarille

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Nearly two months after LinkShare President Steve Denton stepped down, the company announced it has appointed co-presidents. Jonathan Levine, Chief Technology Officer of LinkShare, and Yasuhisa Iida (“Yaz”), Executive Officer of Rakuten, will serve as co-presidents of the performance network, The company said the appointment of Levine emphasizes a commitment to technological innovation, while Iida brings experience with merchant services and sales from Rakuten. The announcement was made today by John Kim, who currently serves as Interim President and Chairman of ... More

4 Comments »


DMA Call to Interpret NY Affiliate Tax


By: Lisa Picarille

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I just got off a conference call where the Direct Marketing Association (DMA) attempted to give an overview of the New York State Tax Bill that goes into effect on June 1, 2008. While LinkShare joined forces with the DMA to get its affiliates and partners involved in the teleconference call, no LinkShare representatives spoke during the more than hour long call, which also included a Q&Q period. Speaking on the behalf of the DMA was its Tax Counsel George Isaacson, ... More

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Taxing Issues


By: Lisa Picarille

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Beginning on June 1 the state of New York will start charging taxes for online transactions to companies that have no physical presence in that state. There has been a lot of discussion about this issue, how it impacts affiliates and merchants, and whether or not these regulations might be adopted by other states. All the parties impacted by the statute seem to be taking a different approach to the issue. Amazon came out swinging earlier this month by filing suit ... More

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Denton Leaves LinkShare to be a Dad


By: Lisa Picarille

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After a little more than two years as president of LinkShare and eight years total with the performance network, Steve Denton resigned today. In a call shortly after the news hit the wire services, Denton told Revenue that it was “truly a personal decision” to step down. He says that he’s made a decision to “spend more time being a dad” and with his family. Denton also stressed that he’s leaving the team at LinkShare in “great shape” and in ... More

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Steve Denton Steps Down from LinkShare


By: Lisa Picarille

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LinkShare president Steve Denton has resigned as head of the performance network. The news came Tuesday from a press release put out by the company. NEW YORK, March 18 /PRNewswire/ -- LinkShare, a leading pay-per-action marketing network, announced the resignation of Stephen R. Denton as President of the company and two promotions in its executive management team. Kelli Beougher, Vice President of Lead Generation Services, was promoted to Senior Vice President and will add responsibilities for LinkShare's push into new businesses, as ... More

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LinkShare Summit Kicks Off


By: Lisa Picarille

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I’m off to attend the LinkShare Summit all day today. I expect the day to be jam-packed with networking and sessions. I’m really looking forward to hearing the keynote speaker Ian Ayres, a professor at the Yale School of Management and author of the book Super Crunchers: Why Thinking-By-Numbers is the New Way to be Smart. I always get something valuable from speakers with an economic, academic or business background. I’m also getting a little one-on-one time with LinkShare President ... More

2 Comments »


Missing PubCon


By: Lisa Picarille

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I’m very disappointed not to be attending PubCon in Las Vegas this week. Due to a family thing that came up at the last minute, I had to cancel the trip. This was going to be my first PubCon, which everyone had warned me is a blast as well as a great place to network and gather new information. If you’re at the show, let me know. I’d love a full report from the conference – especially about Google’s Matt Cutts’ ... More

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Spreading the Word


By: Lisa Picarille

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I would have brought you some interesting LinkShare news yesterday, but I didn’t hear about it until today. I had to call LinkShare’s PR firm to get the information. You’d think that when a company wants press coverage it might send a press release to the editorial department of a media organization – not to the sales director. You’d think. I’m not trying to single out LinkShare as the only company that makes minor media missteps. They are just ... More

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Something to Think About


By: Lisa Picarille

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The last couple of days have been busy. We sent the Nov./Dec. issue of Revenue to the printer on Thursday and then I headed off to ShareASale ThinkTank in Scottsdale, Arizona Friday morning. I did not attend the first ThinkTank, held last year in Las Vegas. But I feel privileged to have been among the 80 invited guests at this fantastic event, which was an incredible meeting of affiliates and merchants. Held at a gorgeous resort, ThinkTank was ... More

1 Comment »



 

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Latest Entries

» Mentoring at Affiliate Summit
» New Bulletin on New York Affiliate Tax
» Pondering the Fourth
» LinkShare Symposium Recap
» It's Getting Hot in Here
» Online Marketers are Passionate
» Gimme That Golden Link








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