The Best Laid Plans
By: Lisa Picarille
No matter how much I prepare each year for the Ad:Tech tsunami to hit San Francisco, I’m never truly ready. Weeks before the conference, I begin meticulously making out my schedule for each day – what companies I’ll meet with, what sessions to attend, which booths I promised to stopped by; and of course, which parties and events I need be at.
I also try and get my real work done in advance knowing that I’ll be out of pocket ... More
