By: Lisa Picarille
Tagged: CRM, David Schatsky, Ian Ayers, JupiterResearch, Kellie Stevens, LinkShare Summit, loyalty, Steve Denton, Super Crunchers and Yale
The one-day LinkShare Summit is over and I came away from the event with some new ideas, a ton of business cards, a renewed positive outlook about the state of interactive marketing and a very nasty head cold.
So, this report on the event will be short since its never pretty when me, blogging and over the counter cold remedies are combined. I’m grateful that the two podcasts I participate in each week have already happened – my voice ... More
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By: Lisa Picarille
Tagged: Affiliate Thing, AffiliateFairPlay.com, Anik Singal, Coupon stuffing, Google Adwords, Jeremy Palmer, Kellie Stevens, Microsoft Ad Center, Payment processing, PPC Classroom Live, Shawn Collins and Yahoo Search
Check out our online only story about payment processing. It’s not available in the upcoming Nov./Dec. issue or in the digital edition of Revenue. You can only find it online.
If you missed the live broadcast of this week’s Affiliate Thing podcast, you can listen now. Joining me and my co-host Shawn Collins on this week’s edition of the Affiliate Thing was Kellie Stevens, president of AffiliateFairPlay.com. Kellie talked about her recent report on forced clicks and coupon ... More
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By: Lisa Picarille
Tagged: ABestWeb, Affiliate Fair Play, Coupon Sites, Forced Clicks, Kellie Stevens and ShareASale
At the ShareASale ThinkTank event I recently attended there was a much discussion about couponers and what constitutes a forced click. There is also a fascinating ongoing thread on ABestWeb.com that provides lots of valuable information and opinions on the subject.
Today Kellie Stevens, president of AffiliateFairPlay.com, released a report on the red-hot topic. The conclusions are probably not what most people were expecting. Also check out AFP’s stance on forced clicks. Kellie has a great grasp ... More
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By: Lisa Picarille
Tagged: Advertising, Adware, ethical standards and Kellie Stevens
It recently came to my attention that a particularly well-known company was being labeled as a bad adware player by one of the online marketing’s most vocal anti-adware advocates.
My first reaction was excitement that another bad guy had been outed by the intrepid and tireless Kellie Stevens. My next reaction was complete anxiety. That’s because the company alleged to have committed these unsavory practices is a repeat advertiser in our magazine.
Prior to Kellie’s detailed report (which included video ... More
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By: Lisa Picarille
Tagged: Affiliate Thing, AffiliateFairPlay.com, Golden Link Awards, jim Kukral, Kellie Stevens, LinkShare and Sam Harrelson
Okay, Revenue didn't take home any statues from the swanky black tie LinkShare Golden Link Awards, but I still had a fantastic time. Congratulations to all the winners - especially Kellie Stevens of AffiliateFairPlay.com. She does great work and deserves to be recognized for her hard (and very important) work. Check out a Q&A Revenue did with Kellie a couple issues back. Here's a list of who took home the awards:
Innovative Affiliate of the Year
StarStyle
Innovative Merchant of the ... More
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By: Lisa Picarille
Tagged: Awards, Eric Ewe, Golden Link Awards, Kellie Stevens, LinkShare, New York and Shawn Collins
I’m headed to New York for the LinkShare Symposium early next week. I’m excited about the trip for many reasons.
First, I’m on a panel call Trendwatch2007 that promises to be informative. I’m honored to be speaking with such an esteemed group of people including: Ken Eisner, vice president of marketing at Shop.org; Sara Holoubek, a free agent and columnist; and Karen Parrish, VP of BI Solutions at IBM. David Liu, the managing director at Jefferies & Company, will moderate ... More
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By: Lisa Picarille
Tagged: Adware, AffiliateFairPlay.com, Affiliates, BeFree, Commission Junction, Kellie Stevens, Legal Action, Merchants and ValueClick
It was only a matter of time before this legal action took place, I just didn't think it would take this long. Kellie Stevens at AffiliateFairPlay.com just posted about two class action lawsuits filed against Commission Junction/BeFree/ValueClick on behalf of affiliates and merchants. The suits center around (you guessed it) ADWARE. As you may note, the suits were filed in April, but Kellie's blog is the first mention I've seen of the legal action.
One of the ... More
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By: Lisa Picarille
Tagged: Affiliate Thing, AffiliateFairPlay.com, Apple iTunes, Connie Berg, Eric Ewe, Golden Link Awards, Kellie Stevens, Kevin Meaney, LinkShare, Linkstorm, Mike Hyland, NetFlix, Shawn Collins and Zafu
Revenue magazine has been selected as one of three finalists for the LinkShare Golden Link "Performance Marketing's Most Vocal Advocate" Award.
Other nominees in the category include AffiliateFairPlay.com (yay, Kellie Stevens!!) and Eric Ewe from Wyndham Vacation Resorts.
LinkShare’s award for “Performance Marketing’s Most Vocal Advocate” is given to a company or individual with the greatest influence within the performance marketing industry. Former winners of this prestigious honor include: Connie Berg, FlamingoWorld.com and The OverStock.com team (2004); Mike Hyland, ... More
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