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October 13, 2008
 

 

 

Lasting Impressions Blog

| By Lisa Picarille
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Videoblogging: Is it a Man’s World?


By: Lisa Picarille

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Revenue has published many articles on the merits of using video as an online marketing tool. There are lots of people pushing the video blogging envelope in the online marketing space - Sam Harrelson, Mark Wielgus, Jim Kukral, Shawn Collins and many others. What you should note about this list is not that most of these folks are well known in the online marketing industry (they are) but that they are men. I don’t like to go ... More

23 Comments »


Revenue Spreads the Love


By: Lisa Picarille

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Tomorrow is Valentine’s Day. I hope you already got some gifts for your sweetie. If not, what the heck are you waiting for? So, once that very important task is out of the way you can move on to sharing your love and appreciation with others. Here are some simple ideas for spreading the love. And each should take you only about 10 minutes. That’s not much time to make someone feel special. For Affiliates: *Take 10 minutes out of your day to ... More

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I’m on GeekCast 3 (Sort Of)


By: Lisa Picarille

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I had a family emergency and had to leave work unexpectedly today, so I didn’t make it on the GeekCast podcast this week. It was all the boys. However, if I was able to participate in episode 3 of GeekCast here’s what I would have said. Listen to the show and insert my comments wherever you choose. *I miss one show and now I’m out and you’re looking to rotate guests. Well, boys, excuse me for having an emergency. *Big Kahuna ... More

3 Comments »


A Heaping Helping of Online Marketing


By: Lisa Picarille

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I have a full plate this week, so let’s get right to it. The LinkShare Summit is being held later this week in San Francisco. I love when the performance marketing folks converge on my home turf. Too bad, the weather is not cooperating. Oh well, I still expect the event to be packed with good information, have the chance to strengthen old relationships, make some great new connections and have lots of dinner and drinks with a great ... More

1 Comment »



By: Lisa Picarille

Tagged: , , , , , , , , , and

I have a full plate this week, so let’s get right to it. The LinkShare Summit is being held later this week in San Francisco. I love when the performance marketing folks converge on my home turf. Too bad, the weather is not cooperating. Oh well, I still expect the event to be packed with good information, have the chance to strengthen old relationships, make some great new connections and have lots of dinner and drinks with a great ... More

No Comments »


Get Your Geek On!


By: Lisa Picarille

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If you’re not checking out GeekCast.fm you are totally missing out on some very interesting audio content. The site just launched this week as a podcast aggregator. It is the brainchild of Shawn Collins, Jim Kukral and Sam Harrelson – three of the online marketing world’s heavy hitters. I love the concept and the t-shirts. GeekCast.fm has made it so easy for me to get all my online marketing podcasts in a single place. I’m hoping ... More

No Comments »


AllAdvantage Makes Worst VC Investments List


By: Lisa Picarille

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Earlier this weekl Inside CRM came out with its list of The 20 Worst Venture Capital Investments of All Time. Number 12 on the list was AllAdvantage. You remember them don’t you? The company offered Internet users 50 cents per hour to watch banner ads on a "Viewbar." Of course, the problem with their business model was that advertisers didn't see the appeal of the low-pay demographic AllAdvantage offered. According to the Inside CRM list, AllAdvantage represents $135 million ... More

3 Comments »


Revenue Office Tour


By: Lisa Picarille

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I just bought the Flip Camera after hearing rave reviews from Shawn Collins, Jim Kukral and Sam Harrelson. I think Oprah also recently gave some out to her audience. Here's my first video. It's a short tour of my office at Revenue magazine in San Francisco. I'm still testing things out with the camera so bear with me. This was just an experiment ... More

2 Comments »


Amen. ScratchBack in Beta


By: Lisa Picarille

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Online marketing consultant Jim Kukral has released the public beta of his ScratchBack application. It’s a widget that enables people to support their favorite blogs by giving tips to them. Sort of like a bloggers tip jar that can be customized to fit the look of the blog site. Payments are made via PayPal. Jim’s been working on SB for a while and his idea is to bring the fun back into blogging and online marketing. For affiliates, the widget ... More

2 Comments »


Worth the Wait?


By: Lisa Picarille

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Apple has disappointed me once again. Yesterday a colleague was checking out the new Apple wireless Bluetooth keyboard he just received in the mail. I hadn’t seen the keyboard before nor had I heard anything about it. But wow. I was like Homer Simpson when he sees a donut or a beer. Must Have Keyboard. I stopped paying much attention to Apple many years ago when I was no longer covering the company after eight years of following their every ... More

1 Comment »



 

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