IAB Tackles Campaign Setup Best Practices
By: Lisa Picarille
Tagged: best practices, IAB and Interactive Advertising Bureau
Earlier this week, the Interactive Advertising Bureau (IAB) released its Interactive Campaign Setup Best Practices as part of a long term initiative to improve operational efficiency in interactive advertising.
The document makes process recommendations for both publishers and advertising agencies during the setup phase of an online advertising campaign which can help reduce inefficiencies and discrepancies throughout a campaign's lifecycle. It was created jointly by representatives of the IAB's Ad Operations Council and a group of participating advertising agencies, ... More
