By: Lisa Picarille
Tagged: 1&1 Internet, GeekCast.fm, Google, Google TV Ads platform, Jeremy Palmer and QuitYourDay.com. BlackInkProject.com
Because I’m feeling a little scattered today, this blog entry is a veritable potpourri of stuff.
Google has opened its television ad program to all marketers. The company has been testing the TV Ads platform, which uses an auction model, since June of 2007. The analytics include how many seconds consumers were tuned into an ad (per impression) and how many consumers watched from start to finish. The program allows businesses to reach upwards of 13 million Dish Network ... More
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By: Lisa Picarille
Tagged: Acquisition, DoubleClick, FTC and Google
Early Thursday morning The Federal Trade Commission, by a 4-1 vote, said it will not seek to block DoubleClick’s 3.1 billion acquisition of search giant Google.
Several competitors including Microsoft have made claims that the deal raised too many concerns about privacy since the proposed deal was announced more than eight months ago.
The FTC concluded that Google and DoubleClick “are not direct competitors in any relevant antitrust market eliminating the need for further analysis.”
The FTC statement went on to say, ... More
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By: Lisa Picarille
Tagged: 1 800flowers.com, BensBargains.com, Google, LinkShare, Mobile commerce, Mstt Cutts and PubCon
I’m very disappointed not to be attending PubCon in Las Vegas this week. Due to a family thing that came up at the last minute, I had to cancel the trip. This was going to be my first PubCon, which everyone had warned me is a blast as well as a great place to network and gather new information.
If you’re at the show, let me know. I’d love a full report from the conference – especially about Google’s Matt Cutts’ ... More
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By: Lisa Picarille
Tagged: Google and Search
This morning on my way to work I saw a homeless man standing on a street corner in downtown San Francisco with a big, hand scrawled cardboard sign that read:
Bush Crimes
Googe Search
Renegade Movement
I wish I had taken a picture and that he had a spell checker.
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By: Lisa Picarille
Tagged: Affiliate Summit, Affiliate Thing, Google, Pay Per Action (PPA), Rob Kniaz, Shawn Collins and WebMasterRadio.FM
It’s Wednesday, which means another exciting episode of the Affiliate Thing podcast. Joining Shawn Collins and myself this week will be Rob Kniaz, a product manager at Google. We’ll be chatting with Rob about Google’s Pay-Per-Action (PPA) pricing model for AdWords. Rob is also going to speaking at Affiliate Summit in Miami in two weeks.
Just a reminder that once again this week I will be streaming live during the taping of our Affiliate Thing podcast. You can see ... More
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By: Lisa Picarille
Tagged: Affiliate Summit, Affiliate Thing, Alex Wharton, Eric Reyes, Google, John Gartner, LinkShare, Revenue Editorial Lineup and Rob Kniaz
I’m back from the LinkShare event in New York (via Chicago and Madison, Wisc. for a family funeral) and scrambling to get everything in order before the fireworks start next Wednesday and I take off for the sold out Affiliate Summit on Friday.
There’s much to attend to prior to taking off for Miami, including letting everyone know what stories we are working on. The lineup is done and Revenue’s team of great reporters (Eric Reyes, Alexandra Wharton and John ... More
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By: Lisa Picarille
Tagged: DoubleClick, Google, Mapping and Search
Has anyone else noticed that the word “creepy” and “Google” keep appearing together in news headlines, articles about the company and in countless posts throughout the blogosphere? Here’s just a very small sampling of stories that highlight Google’s “creepiness” relating to street level maps, its domination in search, behavioral targeting, its recent acquisitions (especially DoubleClick) and just about anything else the search giant has its hand in.
From Cnet.com
From Google Watch
From Uneasy Science
From ... More
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By: Lisa Picarille
Tagged: Ad Solutions, Affiliate Thing, FTC, Google, Joel Comm, Microsoft, Next Internet Millionaire, U.K online, ValueClick and Women online
Already the week for performance marketing is off to a busy start with Google, Microsoft and ValueClick grabbing lots of ink (virtual and real) - again. Also, women are the online majority in the U.K. and the Affiliate Thing gets a dose of reality.
Google Inches Toward Comprehensive Online (and Offline) Ad Solution
Deal Moves Digital Advertising Beyond the Desktop
ValueClick being investigated by FTC
Women 18-34 the Dominant Online Group in the U.K.
And don't forget that Joel Comm ... More
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By: Lisa Picarille
Tagged: Amazon, Danny Sullivan, DoubleClick, Google, harrison gevirtz, Right Media and Yahoo
In honor of the upcoming Cinco De Mayo celebration here are five important things you need to know this week. Read now. Drink your margaritas later.
Harrison Gevirtz a 14 -year old affiliate marketer, will be on the Affiliate Thing podcast Wednesday May 2 at Noon EST on WebMasterRadio.FM.
Search guru Danny Sulivan’s thoughts on Google's latest power grab (Hint: It's not DoubleClick).
How Yahoo’s purchase of Right Media pits it squarely against Google and its acquisition ... More
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By: Lisa Picarille
Tagged: Affiliate Things, DoubleClick, Eric Schmidt, Google, John Battelle, Lisa Riolo, Performics, Shawn Collins, Stephanie Agresta and Web 2.0 Expo
Sorry for the lag time in posting about the Web 2.0 Expo. I’ve got Mom 1.0 visiting for the week from the East Coast and in between the world of widgets and work there was a visit to wine country.
So, the Web 2.0 show held here in lovely San Francisco was teaming with people. There were more than 14,000 attendees and the level of buzz and excitement was infectious. I also spotted many folks reading Revenue Magazine (we ... More
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