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revenue: the Performance Marketing Standard
July 20, 2008
 

 

 

Lasting Impressions Blog

| By Lisa Picarille
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FTC Gives DoubleClick, Google Holiday Gift


By: Lisa Picarille

Tagged: , , and

Early Thursday morning The Federal Trade Commission, by a 4-1 vote, said it will not seek to block DoubleClick’s 3.1 billion acquisition of search giant Google. Several competitors including Microsoft have made claims that the deal raised too many concerns about privacy since the proposed deal was announced more than eight months ago. The FTC concluded that Google and DoubleClick “are not direct competitors in any relevant antitrust market eliminating the need for further analysis.” The FTC statement went on to say, ... More

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Deal with It!


By: Lisa Picarille

Tagged: , , , , , , , , and

Already the week for performance marketing is off to a busy start with Google, Microsoft and ValueClick grabbing lots of ink (virtual and real) - again. Also, women are the online majority in the U.K. and the Affiliate Thing gets a dose of reality. Google Inches Toward Comprehensive Online (and Offline) Ad Solution Deal Moves Digital Advertising Beyond the Desktop ValueClick being investigated by FTC Women 18-34 the Dominant Online Group in the U.K. And don't forget that Joel Comm ... More

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