Pondering the Fourth
By: Lisa Picarille
Tagged: Fourth of July and Holiday Shopping
Many of the merchants and publishers that I’ve been talking with this week are focused on the holidays. And while, the holidays for me, right now, mean the Fourth of July and my sweetie’s upcoming 40th birthday – these folks were referring to Halloween, Thanksgiving and Christmas.
Wow. It’s only July and smart online marketers are already preparing for the fourth quarter. Maybe, it’s the current downturn in the economy that has folks hoping to jumpstart what is typically their biggest ... More


