Reaction to Google/DoubleClick Deal
By: Lisa Picarille
Tagged: Amanda Watlington, Andy Beal, Choots Humpries, Colin McDougall, CPA Advertising, DoubleClick, Eric Schmidt, Google, Holly Preuss, John Battelle, Microsoft, Performics, Rosalind Gardner, SEM, SEO, Shawn Collins, Web 2.0 Expo, Wil Reynolds, Yahoo and YouTube
Unless you live under a rock, you’ve probably have heard that Google announced last Friday (the 13th) plans to acquire DoubleClick. The price, a whopping $3.1 billion, is 10 times the multiple of DoubleClick’s revenue and is almost double the price Google paid for YouTube. Also, just two days before the deal was announced the whisper number on Wall Street for a purchase of DoubleClick was only $2 billion.
At the Web 2.0 Expo in San Francisco on Tuesday, ... More
