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revenue: the Performance Marketing Standard
October 13, 2008
 

 

 

Lasting Impressions Blog

| By Lisa Picarille
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The Online Marketing Hookup


By: Lisa Picarille

Tagged: , , and

The last week has been a whirlwind of analysis about mergers and acquisitions in the interactive marketing space. The biggest news was the Microsoft/Yahoo deal, which was announced at the end of last week. Here’s what some news (The Boston Globe, CNN, the New York Times) outlets are saying about Microhoo! Then on Tuesday of this week, AOL announced its plans to acquire U.K. affiliate network Buy.at for an undisclosed amount. More from around the blogosphere - ... More

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Doing the Affiliate Thing with the Ladies


By: Lisa Picarille

Tagged: , , , , , , , , , , , , , and

This week’s Affiliate Thing was all about the ladies. Stephanie Agresta, a 12-year veteran of the affiliate marketing space, who recently merged her consulting business to become one of the founders of the Conversation Group, stood in as co-host for Shawn Collins. Thanks Stephanie. You did a great job. Shawn was busy co-hosting (with Missy Ward) the first-ever (sold out!) Affiliate Summit London. Stephanie and I talked about the glut of online marketing trade shows, events and conferences ... More

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