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revenue: the Performance Marketing Standard
October 10, 2008
 

 

 

Lasting Impressions Blog

| By Lisa Picarille
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Online Excusive Story, Affiliate Thing and PPC Classroom


By: Lisa Picarille

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Check out our online only story about payment processing. It’s not available in the upcoming Nov./Dec. issue or in the digital edition of Revenue. You can only find it online. If you missed the live broadcast of this week’s Affiliate Thing podcast, you can listen now. Joining me and my co-host Shawn Collins on this week’s edition of the Affiliate Thing was Kellie Stevens, president of AffiliateFairPlay.com. Kellie talked about her recent report on forced clicks and coupon ... More

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LinkShare Golden Link Winners


By: Lisa Picarille

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Okay, Revenue didn't take home any statues from the swanky black tie LinkShare Golden Link Awards, but I still had a fantastic time. Congratulations to all the winners - especially Kellie Stevens of AffiliateFairPlay.com. She does great work and deserves to be recognized for her hard (and very important) work. Check out a Q&A Revenue did with Kellie a couple issues back. Here's a list of who took home the awards: Innovative Affiliate of the Year StarStyle Innovative Merchant of the ... More

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Merchants, Affiliates Slap Commission Junction/BeFree/ValueClick With Class Action Suit


By: Lisa Picarille

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It was only a matter of time before this legal action took place, I just didn't think it would take this long. Kellie Stevens at AffiliateFairPlay.com just posted about two class action lawsuits filed against Commission Junction/BeFree/ValueClick on behalf of affiliates and merchants. The suits center around (you guessed it) ADWARE. As you may note, the suits were filed in April, but Kellie's blog is the first mention I've seen of the legal action. One of the ... More

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Performance Marketing Honors


By: Lisa Picarille

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Revenue magazine has been selected as one of three finalists for the LinkShare Golden Link "Performance Marketing's Most Vocal Advocate" Award. Other nominees in the category include AffiliateFairPlay.com (yay, Kellie Stevens!!) and Eric Ewe from Wyndham Vacation Resorts. LinkShare’s award for “Performance Marketing’s Most Vocal Advocate” is given to a company or individual with the greatest influence within the performance marketing industry. Former winners of this prestigious honor include: Connie Berg, FlamingoWorld.com and The OverStock.com team (2004); Mike Hyland, ... More

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