By: Lisa Picarille
Tagged: Advertising, Adware, ethical standards and Kellie Stevens
It recently came to my attention that a particularly well-known company was being labeled as a bad adware player by one of the online marketing’s most vocal anti-adware advocates.
My first reaction was excitement that another bad guy had been outed by the intrepid and tireless Kellie Stevens. My next reaction was complete anxiety. That’s because the company alleged to have committed these unsavory practices is a repeat advertiser in our magazine.
Prior to Kellie’s detailed report (which included video ... More
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By: Lisa Picarille
Tagged: Adware, AffiliateFairPlay.com, Affiliates, BeFree, Commission Junction, Kellie Stevens, Legal Action, Merchants and ValueClick
It was only a matter of time before this legal action took place, I just didn't think it would take this long. Kellie Stevens at AffiliateFairPlay.com just posted about two class action lawsuits filed against Commission Junction/BeFree/ValueClick on behalf of affiliates and merchants. The suits center around (you guessed it) ADWARE. As you may note, the suits were filed in April, but Kellie's blog is the first mention I've seen of the legal action.
One of the ... More
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