Revenue Performance Staff's blog

I've often found that Google's AdWords Tool seems to provide surprisingly limited results in terms of discovering high volume search words and phrases but i've never been quite able to put my finger on what's going wrong. Now I know.

Rand Fishkin brings us the wisdom: As you can see, there's ~50% of the terms not shown in the suggestion list, which is fairly substantive and could lead to some serious missed targeting opportunities.

The one area of mobile in which Google is kicking Apple's as$ is advertising. Forget about the Android operating system; mobile search and display is where the money is for Google in mobile right now.

In order to make the most of the opportunity, Google has now changed the way they're selling their CPC ads, introducing an AdWords-style quality score to the auction process.

Between December 2010 and December 2011, searches for “coupon” and “coupons” (broad matched) ballooned to over 63 million for a year-over-year increase of 37%.

The trend is clear: Yahoo's search traffic is on a steep decline.

For the second month in a row, Yahoo lost significant share of U.S. searches, according to ComScore, falling 0.4 points to 14.1%. It has now lost almost a full percentage point in the last two months, and more than two points since last August.

MG Siegler realizes that even though the iPhone didn't even exist five or six years ago, it now brings in more revenue than all of Microsoft's businesses combined.