FREE Subscription
Get the latest news about all aspects of online marketing, including affiliate marketing, search marketing and performance marketing.
Apply Now!
Subscribe to the Revenue Newsletter:
 
Search Revenue Articles
revenue: the Performance Marketing Standard
December 1, 2008
 

 

 

Lasting Impressions Blog

| By Lisa Picarille
RSS

Posts filed under 'Affiliate Marketing'

Online Marketers are Passionate

June 13th, 2008

Yesterday I had the pleasure of attending the BAAMC (Bay Area Affiliate Manager Coalition) monthly meeting. Held at the offices of Real Media in San Francisco, the two hour lunch meeting was attended by about 25 affiliate managers from leading companies and merchants in the area.

Keep Reading 2 comments

Gimme That Golden Link

June 12th, 2008

Revenue is pleased to be nominated for a 2008 LinkShare Golden Link Award for the Performance Marketing’s Most Vocal Advocate. This is the same category we were nominated in last year, but lost to the fabulous Kellie Stevens of AffiliateFairPlay.com.

Keep Reading 4 comments

LinkShare Names Co-Presidents

June 10th, 2008

Nearly two months after LinkShare President Steve Denton stepped down, the company announced it has appointed co-presidents.

Keep Reading 4 comments

The Driving Need for a Performance Marketing Trade Group

June 4th, 2008

I took a 450 mile road trip down to Camarillo, Calif. in the middle of last week. There’s nothing like a long drive to clear your head. I find it relaxing to hit the open road (although, that was before I reached the Los Angeles area later in the week).

I had several items on my agenda for the trip – to rent a car that I might consider purchasing in the future (a Toyota Prius); to try and do my weekly Affiliate Thing Podcast while driving down to my destination (don’t worry I used a headset); and to think about the broader issues that I would like to see an industry association address and bring them up at the dinner in Camarillo (which was really the main reason for the trip).

Keep Reading 1 comment

IAB Tackles Campaign Setup Best Practices

May 27th, 2008

Earlier this week, the Interactive Advertising Bureau (IAB) released its Interactive Campaign Setup Best Practices as part of a long term initiative to improve operational efficiency in interactive advertising.

Keep Reading 162 comments

DMA Call to Interpret NY Affiliate Tax

May 22nd, 2008

I just got off a conference call where the Direct Marketing Association (DMA) attempted to give an overview of the New York State Tax Bill that goes into effect on June 1, 2008.

While LinkShare joined forces with the DMA to get its affiliates and partners involved in the teleconference call, no LinkShare representatives spoke during the more than hour long call, which also included a Q&Q period.

Keep Reading 5 comments

Taxing Issues

May 21st, 2008

Beginning on June 1 the state of New York will start charging taxes for online transactions to companies that have no physical presence in that state. There has been a lot of discussion about this issue, how it impacts affiliates and merchants, and whether or not these regulations might be adopted by other states.

Keep Reading 1 comment

New Online Campaignment Metric

May 14th, 2008

Earlier this week performance marketing network Epic Advertising, formerly Azoogle, announced a new metric for measuring online marketing performance and is seeking a patent on the method for tracking.

Keep Reading Add comment

Online Marketing Potpourri

May 7th, 2008

Because I’m feeling a little scattered today, this blog entry is a veritable potpourri of stuff.

Google has opened its television ad program to all marketers. The company has been testing the TV Ads platform, which uses an auction model, since June of 2007. The analytics include how many seconds consumers were tuned into an ad (per impression) and how many consumers watched from start to finish. The program allows businesses to reach upwards of 13 million Dish Network households from 94 different cable networks.

Keep Reading 1 comment

No MicroHoo

May 5th, 2008

Unless you were living under a rock this weekend you must have heard that one of the potentially largest deals in the technology sector fell apart.

Keep Reading Add comment

Next Posts Previous Posts


Posts by Month

Posts by Category

 

Apply for a Free Subscription to Revenue
SUBSCRIBE NOW


Latest Entries

» New Affiliate Research
» Performance Marketing Bright Spot in Gloomy Economy
» Gary Vee vs. Howard Stern
» Get out and Vote
» ShareASale, LinkShare Brace for Holidays
» I've Gone Mad (in 140 characters or less)
» ShareASale Think Tank Wrap








Home | Advertising | Current Issue | Previous Issues | About Revenue Magazine | Testimonials | Events Calendar | Get Involved | Back Issues
Resources: Lasting Impressions | Full Page Spread | Newsletter | Online Marketing Resources | Industry Jobs

Copyright © 2008 Montgomery Media International All Rights Reserved
55 New Montgomery Street, Suite 216, San Francisco CA 94105 415.397.2400 info@revenuetoday.com
Disclaimer | Web Terms & Conditions | Privacy Policy

MMI Montgomery Media

Developed by Sostre & Associates