Earlier this week performance marketing network Epic Advertising, formerly Azoogle, announced a new metric for measuring online marketing performance and is seeking a patent on the method for tracking.

Because I’m feeling a little scattered today, this blog entry is a veritable potpourri of stuff.

Google has opened its television ad program to all marketers. The company has been testing the TV Ads platform, which uses an auction model, since June of 2007. The analytics include how many seconds consumers were tuned into an ad (per impression) and how many consumers watched from start to finish. The program allows businesses to reach upwards of 13 million Dish Network households from 94 different cable networks.

Unless you were living under a rock this weekend you must have heard that one of the potentially largest deals in the technology sector fell apart.

I’ve spent much of the week at Web 2.0 Expo. Man, the show was good and very well attended. It was also super well organized. And the Blogtropul.us (a room for bloggers) was hopping with people streaming live, blogging, doing video and writing up real time accounts from the show. There was even yoga happening in there.

In addition to the jammed packed expo floor, tons of informative sessions and lots of networking with great people, Ad:Tech also featured its annual Limelight Awards.

I’m finally recovered from last week’s Ad:Tech San Francisco madness. It was a great conference. Now, I’m prepping for this week’s onslaught of Web 2.0 Expo. There seems to be a huge buzz around this show. Everyone I talk with is eagerly anticipating the conference or maybe they are just hyped up about the many parties that are planned. Anyway, you slice it I expect this to be a fantastic week of schmoozing and learning more.

No matter how much I prepare each year for the Ad:Tech tsunami to hit San Francisco, I’m never truly ready. Weeks before the conference, I begin meticulously making out my schedule for each day – what companies I’ll meet with, what sessions to attend, which booths I promised to stopped by; and of course, which parties and events I need be at.

Earlier this week the market researcher the e-tailing group put out its 7th annual Merchant Survey. The study reveals that merchants are taking a laser focused approach, doing more with less online and streamlining for performance and profitability.

Today is a day of jokes, pranks, scams and other hijinx. I’m not going o attempt to pull the wool over your eyes. You’re too smart and I’m just not feeling that clever this morning.