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August 28, 2008
 

 

 

Lasting Impressions Blog

| By Lisa Picarille
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Archive for June, 2008

LinkShare Symposium Recap

June 26th, 2008

I’ve finally returned from New York and the LinkShare Symposium. It was a great time catching up with merchants, publishers and LinkShare executive. I also enjoyed attending the Golden Link Awards on Monday night. It’s so much fun to see everyone get all dolled up and it’s not just the ladies that look like a million bucks.

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It’s Getting Hot in Here

June 18th, 2008

It’s not just the summer heat wave. There’s lots of debate and discussion where people are fired up about the possible formation of an industry trade association.

I recommend you check out the threads about the topics on the online forums – ABestWeb is a great one. There are many different opinions on the topic. I like that people in the online community are smart, vocal, passionate and opinionated.

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Online Marketers are Passionate

June 13th, 2008

Yesterday I had the pleasure of attending the BAAMC (Bay Area Affiliate Manager Coalition) monthly meeting. Held at the offices of Real Media in San Francisco, the two hour lunch meeting was attended by about 25 affiliate managers from leading companies and merchants in the area.

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Gimme That Golden Link

June 12th, 2008

Revenue is pleased to be nominated for a 2008 LinkShare Golden Link Award for the Performance Marketing’s Most Vocal Advocate. This is the same category we were nominated in last year, but lost to the fabulous Kellie Stevens of AffiliateFairPlay.com.

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LinkShare Names Co-Presidents

June 10th, 2008

Nearly two months after LinkShare President Steve Denton stepped down, the company announced it has appointed co-presidents.

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The Driving Need for a Performance Marketing Trade Group

June 4th, 2008

I took a 450 mile road trip down to Camarillo, Calif. in the middle of last week. There’s nothing like a long drive to clear your head. I find it relaxing to hit the open road (although, that was before I reached the Los Angeles area later in the week).

I had several items on my agenda for the trip – to rent a car that I might consider purchasing in the future (a Toyota Prius); to try and do my weekly Affiliate Thing Podcast while driving down to my destination (don’t worry I used a headset); and to think about the broader issues that I would like to see an industry association address and bring them up at the dinner in Camarillo (which was really the main reason for the trip).

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