Earlier this week, the Interactive Advertising Bureau (IAB) released its Interactive Campaign Setup Best Practices as part of a long term initiative to improve operational efficiency in interactive advertising.
The document makes process recommendations for both publishers and advertising agencies during the setup phase of an online advertising campaign which can help reduce inefficiencies and discrepancies throughout a campaign’s lifecycle. It was created jointly by representatives of the IAB’s Ad Operations Council and a group of participating advertising agencies, according to the IAB.
Check out the key recommendations and the entire document.
2 Comments Add your own
1. Brenda | May 29th, 2008 at 1:38 pm
The link to the “entire document” (http://www.revenuetoday.com/www.iab.net/campaign_setup) resolves to a 404 Error page.
2. Fred | June 7th, 2008 at 5:09 am
The link (http://www.revenuetoday.com/www.iab.net/campaign_setup)
is still not working. I checked it twice. This had looked like a very good post to read
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