Earlier this week performance marketing network Epic Advertising, formerly Azoogle, announced a new metric for measuring online marketing performance and is seeking a patent on the method for tracking.

The company claims the metric, Called pCPM, showed a 60% increase in campaign value during its six month beta testing period. pCPM allows advertisers to track performance-marketing campaigns by measuring “induced visits” or visits to an advertiser’s site tracked beyond direct clicks. According to Epic, a visit to an advertiser’s site is induced if it results in any way from an ad, even if there is no immediate response or direct click path from ad to site.

The new metric also uses elements from traditional tracking methods - CPC, CPM and CPA. pCPM only uses statistical measurements and excluding things like accidental clicks and doesn’t use any personal information.

The company claims that during the beta period pCPM Beta test results demonstrated induced visits accounted for a 60% increase on top of clicks. The results also showed that the measurement helped to ascribe value to branding ads seen but not actually clicked, according to the company.

Don Mathis, president of Epic, described it by saying that if a consumer sees an ad but doesn’t click and then revisits the URL again later, Epic pCPM would capture that information and realize that was an induced visit as part of pCPM.