Today is a day of jokes, pranks, scams and other hijinx. I’m not going o attempt to pull the wool over your eyes. You’re too smart and I’m just not feeling that clever this morning.

So, while everyone else is busy perpetrating trickery on this day, I’m simply going to pass on something worthwhile. It’s a 20 percent discount to attend Ad:Tech San Francisco later this month. No tom foolery here. Just 20 percent off the registration cost of going to Ad:Tech when you use this code (BRSFRV). I promise that you won’t get Rick Rolled or Jangrolled or see some flash message that says “gotcha!” Instead, you will get to attend a great conference and save some money.

By the way, if you attend the show, come by the Revenue Booth and say hello or pick up a copy of the magazine in the media bins.