There’s never a dull moment when it comes to which companies are merging, who’s acquiring who and speculation on who might be snapped up in the online marketing space.
This week kicks off with ValueClick agreeing to acquire comparison shopping site MeziMedia for $100 million in cash, plus earn out. The deal could be worth as much as $352 million in cash. ValueClick officials say they expect this acquisition “to add scale to its Comparison Shopping segment, enhance search engine optimization, marketing capabilities and to give a formal presence in China.”
MeziMedia is the operator of Smarter.com and CouponMountain.com comparison shopping web sites. Los Angeles-based MeziMedia will add to ValueClick’s comparison shopping business, which currently also includes PriceRunner. MeziMedia, which was founded in 2001, has 160 employees and approximately $40M in revenues in 2006.
The cover story of the new issue of Revenue (July/August) is all about how companies are working hard to scoop up firms that provide complimentary online marketing businesses. And for the September/October issue we are working on a story about how companies (big and small) can put their best face forward if they are looking to be acquired. Often referred to as “dressing for the acquisition dance” this article will offer tips on making your company more attractive to potential buyers.
If you’ve got something to say on this subject send an email to Editor@RevenueToday.com.
4 Comments Add your own
1. pepperjamBlog » Blo&hellip | July 16th, 2007 at 8:40 am
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2. ValueClick Acquires Super&hellip | July 16th, 2007 at 8:13 pm
[…] Shawn Collins - ValueClick Buys Super Affiliate Mezimedia Lisa Picarille - ValueClick Buys MeziMedia Adotas TechCrunch - ValueClick Acquires Comparison Shopping Operator MeziMedia For Up To 352million David Kaplan - ValueClick Buys Comparison Shopping Site MeziMedia Leo Blanco - ValueClick Buys Comparison Shopping Site MeziMedia […]
3. Jeff Alderman | September 7th, 2007 at 10:38 am
It’s amazing to see what can happen when you pursue the dream with long enought with intense focus. I remember when Ethan and Dan first were getting started years ago. This is a true success story.
4. Stock Watch 2008: Consume&hellip | December 31st, 2007 at 8:32 am
[…] While they might not be in the greatest position right now, I feel as if ValueClick is most due for a rebound. The S&P gives a hold rating right now, but I think that the stock price will fall due to an over-hyped FTC investigation, leaving a perfect buying opportunity for investors. First, investors are seeing ValueClick as a “ValuePick,” I crack myself up. Wall Street picks outperform 10-0 and the general thought is that once the FTC drops their investigation, they are back in the game. Secondly, as I’ve mentioned, online advertising is a niche market that ValueClick has a great control over. They acquired “MeziMedia” in July this year, and have been pulling in resources ever since to form a large conglomerate that can see real gains. Finally, revenue growth is looking up now that projections have breached 20% for the next five years. They seem like the company this can grow capital into the future with a strong hold over a strong niche. […]
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