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Lasting Impressions Blog

| By Lisa Picarille
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Archive for December, 2006

Post Holiday Lull

December 27th, 2006

The week between Christmas and New Year’s is typically slow for me because it’s hard to reach people for interviews. Still, there are some interesting things happening this week. Here are a few:

Scott Jangro is always doing thing that help the entire community. This time he’s created The Affiliate Blog List.

A politically correct and very funny holiday greeting from Vinny Lingham.

There are apparently four steps to word of mouth happiness.

The first buzzword of the New Year.

Google has passed Yahoo in terms of vistors.

Banner ads come to Verizon phones.

Who lead the holiday shopping parade.

The Affiliate Thing does MySpace.

Let me know what’s up with you this week. lisap@revenuetoday.com

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Blog Tagged: Lisa Picarille - Five Things You Don’t Know About Me

December 19th, 2006

I’ve been out of the loop for several days now. I had some surgery last Thursday and have been recovering (and frantically wrapping gifts). That’s my excuse for not immediately responding to being blog-tagged by three different people: Shawn Collins, Scott Jangro and Anik Singal.

BTW: Last night at our company’s holiday party I brought up the blog-tagged concept as a way to get co-workers that I didn’t know much about to reveal five things about themselves. We ended up going around the entire room and laughing very, very hard. But, watch out what you ask for. Although I found out some interesting personal things, there were other items I might have been better off not knowing about my colleagues.

Since this list is for public consumption, and unlike my co-workers, these tidbits about me are not being divulged after consuming lots of holiday libations, they are pretty tame.

1. I am deathly afraid of Martin Sheen. I can’t even include a link here because then I’d have to Google him and possibly see a photo of him. I can’t see any movie he’s in or listen to his voice in commercials. I think it all started when I was a kid and he played the neighborhood pedophile to Jodie Foster in “The Little Girl Who Lived Down the Lane.” I’ve had many friends who think it would be the height of hilarious hijinks to imbibe in lots of alcohol with me and then casually slip “Apocalypse Now” into the DVD player. Not a good idea.

2. I have hit a baseball off future hall-of-famer Roger Clemens in Fenway Park. That’s right, Fenway Frickin’ Park. Sacred ground for us life-long BoSox fans. I was a young sportswriter in Boston and covered the Red Sox as the second writer (the color story). I became good friends with a relief pitcher named Joe Sambito and he took me onto the field to hit off The Rocket. My preparation for that amazing moment all started years before when I was the first girl in the state to play Little League baseball.

3. I am a freak about dental hygiene. I carry a toothbrush in my purse and car. I also have one in my desk drawer. I brush my teeth too many times a day. I am also obsessed with trying new dental products (picks, cleaners, floss, tongue scrapers). Whenever I go home I must visit this store. I’ve only had one cavity in my life.

4. When I have to write any long story I do it between the hours of 1 a.m. and 8 a.m. I put on headphones and listen to the same song over and over and over again at earsplitting levels. I always pick a song that I know well (something from the Beastie Boys, Foo Fighters, Beck, Elvis Costello, White Stripes, etc.). Sometimes I’ll end up listening to the same song 60 or 70 times before the story is done. At that point I don’t even hear it, it’s just background noise. However, I think you can tell when you read certain things I’ve written if the Beasties were involved.

5. I own more than 150 pairs of shoes.

Okay, enough boring stuff about me. Oh, wait; there is one more thing. It’s the Affiliate Thing actually. On the Affiliate Thing (http://www.blogtalkradio.com/affiliate-thing) podcast this week, Shawn Collins and I will be interviewing a former network executive. His voice will be disguised, but he is the real deal. He claims to know where all the bodies are buried, according to Shawn. Listen at noon on Wednesday at BlogTalkRadio.com. Call in at 646-915-9599 and ask some questions of your own.

I almost forgot; here’s who I’m blog tagging: Sean Crotty; Larry Adams; Vinny Lingham and Mike Moran.

I’m supposed to tag five people, but it seems that most bloggers I know have already been tagged – some multiple times.

Tell me something interesting about you. lisap@revenuetoday.com

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Short and Sweet

December 12th, 2006

Busy week. The January/February edition of the magazine is now being printed. Phase one of the Revenuetoday.com website is set to go live next week. I’m in a mad rush to deal with Christmas-related things and personal stuff.

Meanwhile, the performance-marketing world keeps moving a million miles an hour. It’s hard work just to keep up. But here are some things that happened this week that are worth noting.

There will be a great charity auction held at the Affiliate Summit in Las Vegas. And I heard there are some big money bids that are coming in right now.

Also, you can catch a new Affiliate Thing podcast on Wednesday at noon (EST) on BlogTalkRadio.com. This time around Shawn Collins and will be talking about some timely topics and there will also be an interview with Lily Shen, senior manager of eBay’s U.S. Affiliate Program.

Plus, I’ll be asking Shawn what’s up with all the monkeys on his new calendar? Maybe we’ll even give away a copy of the calendar to one of our callers. Maybe Shawn can autograph it.

Monday, I attended a big announcement. It seemed like a very useful integration product from Omniture, but the message was lost as the press conference was way too long. Butt numbing is the phrase I’m going for. I’ve been to more than my fair share of press conferences over the last 16 or more years, but that was too much. It was so drawn out that it took wind out of the excitement of the product. Although I thought Shar Van Boskirk of Forrester Research was the highlight. Short and sweet is bad. Long and drawn out is bad. I think I actually fell asleep for a few minutes.

Let me know what excitement has happened in your week so far. lisap@revenuetoday.com

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Sack of Performancing Marketing Goodies

December 5th, 2006

I am slowly emerging from under my deadline rock. As I was scrambling to catch up on the latest happenings, a bunch of items caught my eye. It’s the season of sharing so, I thought I would…..

*Advertising Forecasters Expect Modest Growth for 2007

*ValueClick Unveils New Video Ad-Serving Platform

*The Future of Web Ads Is in Britain

*IAB Launches Branding Campaign for Interactive Advertising

*The Politics of Affiliate Marketing

*Search Engine Strategies Chicago Kicks Off

*Google Checkout Affecting CJ Program Commissions

*ValueClick Buys Shopping.net

*Affiliate Marketing is the Common Man’s Best Business Opportunity

If you’ve got some interesting news, share it with me. Remember, it’s better to give than to receive. lisap@revenuetoday.com

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New Podcast: It’s an Affiliate Thing

December 1st, 2006

Busy week. Deadlines galore. We are putting the January/February 2007 issue to bed. It will go to the printer first thing next week and then all I’ll need to worry about is holiday gifts, holiday baking, holiday decorating, holiday parties, and holiday travel. Sheesh. This holiday thing is almost like work but with more baked goods, credit card spending and seasonal libations.

Still, in the midst of all the holiday hoopla, I decided to take the plunge and join the podcasting throng. Starting next Wednesday (December 6th) Shawn Collins and I will be doing a weekly 30-minute podcast on BlogTalkRadio.com. It’s called Affiliate Thing. I’ll skip all the promotional stuff and just let you read the press release.

What the official release doesn’t say is that this is a strictly fun endeavor for me. Look, if I’m going to have to do extra work on top of the massive load I already have it better be something I enjoy. I love radio and used to do it way back in the old days in Boston as well as hosting several tech shows during the early streaming audio periods of the Net.

For me, having fun also means working with someone that makes the experience enjoyable. I respect Shawn - his status and accomplishments in the affiliate space - but mostly he and I have a good rapport. I get a kick out of his sense of humor and enjoy his company and that’s more than half the battle for working with someone.

We hope you’ll also enjoy the show also and be part of the merriment by calling during the show (Wednesdays at (646) 915-9599 between 12:00 p.m. and 12:30 p.m. EST). We have also set up an area on Google Groups where you can discuss topics from the show with us and suggest future items to cover. If you’d like to get an automatic update whenever a new Affiliate Thing show is created, be sure to subscribe to our RSS feed.

It should be a fun ride. lisap@revenuetoday.com

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