Yesterday I promised a more detailed report from Ad:Tech New York. That was before I went the night without sleep and came back to a pile of things that need my attention.

So, I’m going to have to just give you a brain dump of relevant and trivial things that I learned or encountered at the show:

·Zanox held a half-day of sessions dedicated to educating show-goers about the German affiliate network, which is making an aggressive effort to gain a foothold in the U.S. Consultant Shawn Collins spoke about affiliate programs. The company also hosted a party latest that evening. In addition, those attending the seminar were treated to post session beers, pretzels and sausages. Wunderbar!

·The newest issue of Revenue, which was in the bag of every Ad:Tech attendee was right on the mark with its story about mobile marketing. It was a hot topic at the show and covered in multiple sessions. What I didn’t hear though, was how the role of the carriers is impacting business. One lively luncher at my table said the carriers must approve every phase of every campaign for every advertiser and that can often result in a 12-week review and approval period – at the very least. Expect that wait to get even longer as the number of mobile advertisers increases.

·Video was another hot, hot topic at the show (and one that we also tackle in the latest issue of Revenue). Tuesday’s keynote on video was for me the most interesting session of the entire event. Execs from YouTube, CNN, Akamai, and Isobar. I think it offered the most forward looking discussion and in depth look at the market from a wide variety of perspectives.

·The Schaaf brothers – Brook and Forest – are moving their sibling run affiliate consultancy west from New Jersey to their hometown of Los Angeles. Hopefully, that will mean more Affiliate Dinners for us Californians.

·The Ad Network Grudge Match/Smackdown/Jello Wrestling Match panel was more like an ad for each of the ad networks. Even after listening to what differentiates them from each other, they all still look pretty much the same to me. It’s like deciding between the taco and a burrito. I’d rather have the Caesar salad.

·Ted McConnell, interactive innovation director at Proctor and Gamble, was on a panel about The Future of Online Advertising. Here’s what he had to say about user-generated content. “The mixed news is that I’ve got 100,000 people who want to help me do my job.” I hear ya, Ted.

·Lots of talk about the Second Life and Wayne Porter wasn’t even at the event.

·David Rosenblatt, CEO of DoubleClick, said in the future he expects ad inventory to be sold like securities.

·The exhibit floor was chock-a-block with CPA networks. I treated it like network television’s fall schedule. I expect more than half not to be around next season.

Tell me what you found interesting at Ad:Tech. lisap@revenuetoday.com