Trying to put out a print product in an online world has many challenges and many rewards. I won’t bore you with the list of either.

It’s that crazy crunch period in our magazine’s production cycle where we are getting our content ready to go to press next week. Nearly every story in the issue has been updated almost daily (uggh!) as new developments continue to shape and change the many of the hot topics we are writing about – mobile marketing, online gambling and video.

Last night, when I saw the news that Google had purchased YouTube.com for $1.65 billion, I wasn’t thinking about the broad implications for the performance marketing space or even what the top analysts had to say about the deal. Instead, all I could selfishly think was that I’d have to once again make sure to update Revenue’s feature article on video to include the pertinent information.

You’ll be able to read all about the impact of Google’s acquisition and the white hot video market in our upcoming issue, due out the first week of November.

Meanwhile, check out the initial reactions from around the Web and blogosphere on the deal.

Mark Cuban has been very vocal about the value of YouTube. Here is his most recent blog entry on the subject.

Also be sure to check out Mark’s previous posts on YouTube, which sparked many online and offline debates:
Some Thoughts on YouTube and Google
Some Predictions Come True, Some Don’t
The Coming Decline of YouTube

Here’s what some others are saying about the Google/YouTube deal:
ReveNews
Vinny Lingham
CNET
The San Francisco Chronicle
John Battelle
Greg Sterling
Paid Content.org
TechCrunch
Om Malik
Google’s official press release

Let me know how you think video will impact the performance marketing space. lisap@revenuetoday.com