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November 22, 2008
 

 

 

Lasting Impressions Blog

| By Lisa Picarille
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Just the Facts


By Lisa Picarille

July 7th, 2006

Over the last day and half there has been all sorts of blogosphere hubbub about a dispute among Revenue Magazine, an advertiser, and an affiliate. I’m choosing not to throw fuel on the fire or waste too much more time on this issue.

However, for the record, I will state the facts and only the facts.

*Jeremy Shoemaker did not pull his article from Revenue, because there was never an article to pull.

*No one associated with or representing Revenue Magazine has interviewed, spoken or contacted Jeremy Shoemaker for an article in our publication.

*An Azoogle employee (Bryant Hussey, Azoogle’s Media Buyer) interviewed Shoemaker for an advertisement that the company created and paid to run in the July/August issue of Revenue Magazine.

*Revenue opted not to run the proposed ad saying that it looked too much like editorial content and would confuse and mislead readers.

*Instead, a single-page ad from Azoogle appears Revenue’s July/August Issue. It is the same advertisement Azoogle paid to run in the previous issue of Revenue on page 21.

Also, if you’re wondering what happened to my blog entry from Thursday (7/6/06); I took it down after lengthy internal conversations. It was decided that, although the post was factually correct, it only added gas to the already combustible situation. lisap@revenuetoday.com

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