So many things that I’m not allowed to talk about like Todd Crawford’s replacement at Commission Junction and what big accounts are pondering a switch to a network no longer run by siblings. And then there are things I just can’t bear to speak of such as the departure of Chicken Little, Adam Morrison in the fetal position and my imploding bracket.
Instead, let’s focus on the good. So, here’s a baker’s dozen of tasty events and juicy news from this week that you must consume. Dig in and try not to spill anything on the keyboard.
Execs Differ on Video Ad Measurement
Clicks Come with First Exposures to Ads
Claria Abandons Adware
Study: Consumers Respond Best to Contextual Targeting
Online Search Drives Conversions – Offline
March Madness Bounces Online
Web Analytics Firms Defend Cookies
Google Evolves into All-Purpose Website
Search Marketing: What’s the Problem?
Bill Gates on the Future of Web Advertising
News Analysis: Page Rank Suit Unlikely to Get Far
DoubleClick Announces Deal to Acquire Falk eSolutions
Behind the Numbers: Men Versus Women Online
What’s news in your world? lisap@trevenuetoday.com
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