Ever have one of those weeks? Oh, you know exactly what I mean. Nothing goes right, no matter how much effort you put forth. There’s not much you can do but press on and look forward to The Day of Love.
For the past two weeks, I just kept telling myself, “all you have to do is make it to Valentine’s Day and then everything will be better.” That’s was my big, red target. I just kept my eyes on the prize - in this case a huge pink chocolate heart. It was clear that once the day of hearts and flowers arrived, I’d feel nothing but love, love, love or at least a massive chocolate high.
But don’t think I’ve gone all soft and sentimental on you. Valentine’s Day was simply a target date. It was a milestone for me to finally complete many tasks that felt overwhelming and all-consuming. For me that means the March/April issue has finally been sent to the printer. Yay!
For most of you, Valentine’s Day signals the end of the pressure-packed holiday selling season. It’s when things begin to wind down to a “normal” or at least sustainable pace. No, I haven’t forgotten about Mother’s Day or Father’s Day, and, of course, there’s wedding season and graduations galore.
I know the cycle never really stops for hard-charging online marketers and I use that as my inspiration to keep pushing through. I’m also inspired by the passion of affiliate and performance marketers. For most of us here, Revenue is our passion and truly a labor of love. I hope you’ll feel the love when it reaches your desk early next month.
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