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November 22, 2008
 

 

 

Lasting Impressions Blog

| By Lisa Picarille
RSS

Syndication: The Gift That Keeps Giving


By Lisa Picarille

December 13th, 2005

This morning I’m off to the Syndicate conference here in San Francisco. I’m hoping the sessions will yield lots of great fodder for future stories since the show hones in on many subjects that are becoming critical to online marketers. I’m particularly interested in the session “Advertising in Blogs & RSS.”

Recently many of you have told Revenue Magazine how RSS is a key method to establish relationships with consumers, to deliver content, and also that RSS has become one of the primary mechanisms for getting creative and updates from the affiliate networks and other partners.

Actually, you can read more about RSS in our new January/February issue, due out just after the New Year. In that feature article you’ll get the latest information on RSS from a technical standpoint and innovative ways that marketers are using it. In addition, the story focuses on how to combat the rash of spam blogs (splogs) cropping up due to the proliferation of RSS. I’m hoping these sessions at today’s conference will also spark some good ideas for new ways to syndicate Revenue’s content.

Meanwhile, back at the Revenue ranch, when we’re not eagerly anticipating the office holiday party later this week or sneaking in some online gift buying, we are hard at work on the issue for March/April. Some of the topics we’ll be tackling include a look at bounty sites, a comprehensive cover story about the battle between Microsoft and Google, the rise of word of mouth marketing, how social shopping is spreading, why targeting the Hispanic market is a huge online opportunity, and much more.

If you have anything to say on these subjects drop me a line at lisap@revenuetoday.com and I’ll forward you contact information to the appropriate writer on each story. But hurry, our deadline is coming fast - just like the holidays.

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