So much to say, so little time. I’m still on a major deadline for the January/February issue, which goes to the printer next week. So, this entry has to be very brief - my apologies.
I just thought I’d give you a sneak peek into the cover story for the next issue. We are focusing on the state of online marketing. We look at how things have changed in the last two years, where things are now and a look into the future.
Of course, there’s tons of research, data and numbers to illustrate the growth of online marketing. But it’s the people not the numbers that always intrigue me most.
As I interviewed many different industry leaders about the future of online marketing, it was clear everyone was very optimistic looking forward. Many also warned me about the inevitable consolidation that is coming and about the need for more regulations and less of a Wild West feeling. Just as many that I spoke with couldn’t stop raving about the benefits of RSS. There was also so much excitement about new, innovative technologies - especially blogging.
Now if I don’t get back to the putting out the issue, you’ll never get to read all this great content.
Let me know what you think about the state of online marketing. lisap@revenuetoday.com
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