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November 22, 2008
 

 

 

Lasting Impressions Blog

| By Lisa Picarille
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CJ Cleaning House


By Lisa Picarille

October 18th, 2005

There’s been a lot of discussion over the last several days regarding Commission Junction’s decision to give the boot to one of its most notorious purveyors of adware and spyware.

The Belcaro Group, which operates ShopAtHomeSelect’s cash back loyalty portal and controversial download application, has been removed from Commission Junction’s network for violation of CJ’s publisher service agreement and the Publisher Code of Conduct.

ShopAtHomeSelect was officially terminated from CJ’s affiliate network on Oct. 11. It was also eliminated from the operations of BFAST, a CJ subsidiary with slightly different termination policies, on Oct. 14.

Most say the ousting was a long time coming and applaud CJ’s efforts to clean house as a huge step in the right direction. Commission Junction terminated 180Solutions in April and eXact Advertising in May. BFAST deactivated the same companies in September.

Well-known adware researcher and Harvard Law School graduate, Ben Edelman published a detailed analysis of ShopAtHomeSelect a few months ago.

Also, check out this recent article that includes a quote from Michelle Pujol, the Belcaro Group’s director of Internet marketing, about the CJ situation.

“We work with many suppliers, including the Commission Junction network. As with any of our supplier partners, misunderstandings and miscommunications can occur. We are concerned about how this will impact our Commission Junction Merchant Partners’ fourth quarter goals, and regret any impact on these valued partners. We look forward to resolving any misunderstandings between us and the Commission Junction network.”

Ironically, the same day ShopAtHomeSelect was kicked out of CJ’s network a press release was issued announcing Pujol’s hiring by Belcaro. Talk about timing.

Let me know if you have something timely to discuss. lisap@revenuetoday.com

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