A good time was had by all - okay, almost all - who dared to participate in the Revenue magazine field trip to see The 40 Year-Old Virgin. If you don’t blink you can catch a glimpse of the magazine in the movie. Really! I saw it. Admittedly, you have to be watching extremely closely, know exactly what issue you are looking for (Revenue’s Holiday 2004 issue) and seriously, I can’t stress this enough – DON’T BLINK!!

Anyway, I now think it’s safe to say that Revenue is the only magazine dedicated to performance marketing that has appeared in a film that was number one at the box office for at least one week in a month that began with the letter “A”; Woo whoo. Quite an honor.

Ok, now it’s time to move on to the exciting events of online marketing. Here are some of the events that everyone is (or should be) talking about this week.

Yahoo Ad System Crashes, Still Down

Google’s Grand Ambitions

Tacoda CEO: Publishers Must Confront Intractable Cookie Problem

Report: Adware less Prevalent, Hardware to Remove

Google’s Latest is All Talk

AOL News Joins the Big League of News Search Engines

Nielsen/NetRatings: Searches Up 3 Percent in July

Claria Revamps Management, Readies for Metamorphosis

Google Changes Irk Advertisers, Please Publishers

Let me know if there is news you want to talk about. lisap@revenuetoday.com