This weekend’s winner at the box office was “The 40-Year Old Virgin,” starring Steve Carell.

The movie opened last Friday to boffo reviews. Though, at the risk of sounding too high brow about my films…I seriously doubt it’s on par with the cinematic masterpiece “Shakes the Clown”.

Once again, I can hear you all collectively shaking your heads and asking, “Just what the heck do a slew of genital jokes and potentially sophomoric humor have to do with online marketing?”

Not much. Except that months back Revenue was contacted by the Universal Studios and asked to sign a release so the magazine could appear in a scene of the movie. We gladly agreed - provided, of course, that the image of Revenue was used in a positive manner. I’m not sure exactly what we were thinking since the movie is comedy about middle-aged man who has never had sex. Oh, well. Fingers crossed.

Anyway, if you see the movie, look for Revenue Magazine alongside a bunch of other business and tech magazines. I haven’t seen the flick yet, so I’m curious. I just hope our big screen debut didn’t get left on the cutting room floor.

On Wednesday the entire Revenue team is going to see the movie. The fact that our magazine might ever-so-briefly appear in the movie is merely an excuse to leave work a little early, see a flick on company time (and their dime) and mostly laugh at some good old-fashioned R-rated humor. I expect good times. I also expect a large popcorn and some Junior Mints.

Now, I’m back to finish up (finally) my story on blogging and podcasting for our next issue.

If you spotted Revenue Magazine in the movie or just want to blab about blogging (or podcasting) let me know. lisap@revenuetoday.com