Bonjour. Je m’appelle Lisa. Today I’m feeling very French. I think I’ll try and I’ll pepper all my conversations with the dozen or so words I recall from high school French class. It’ll be tough but I think I can work in phrases about le bibliotheque and Pierre at the pool if I try tres hard. Though, I’m not guaranteeing the grammatical use or pronunciation of any of these words or phrases.

Microsoft, Claria deal est mort. Less than two weeks after word got out that Microsoft was attempting to acquire adware company Claria, there are now reports that the deal has been called off.

The reported reasons behind the collapse of the $500 million deal - concerns on Microsoft’s part about a PR fallout that could follow a Claria purchase. File that under “D” for duh! Mon dieu.

Meanwhile, Claria has started testing a personalized search service that tailors search results to Web surfers’ behavior. Claria already tracks users’ movements around the Web, but now the company plans to analyze those users’ search behavior. Claria’s search engine is now being tested by a small group, but is expected to be unveiled by the end of 2005.

Google just announced its personalized search product. Other major search players, including Yahoo, Ask Jeeves, and Amazon’s A9.com are also reportedly working on similar initiatives. Chacun entre la piscine. I warned you that I was going to work that one in.

So, it’s a done deal. DoubleClick announced Wednesday that its acquisition by Click Holding Corp. (a subsidiary of equity investment funds from Hellman & Friedman LLC and JMI Equity) has been approved by shareholders. and is completed. Fini.

As previously announced by the company, DoubleClick’s CEO Kevin Ryan has stepped down to pursue other opportunities. DoubleClick’s TechSolutions and Data segments will now be operated separately. David Rosenblatt will continue to oversee DoubleClick’s Ad Management, Email and Performics divisions as CEO of DoubleClick Digital Advertising and Email Solutions.

Tres magnifique. Last night I was transported back to the heyday of the dotcom boom (and then bust) via a new musical called Goin’ Dot Com! It was scary how much of that I covered as a high tech journalist. However, I managed to live through it all without ever breaking into song.

After the show I had an overwhelming desire to eat some fromage cubes and scallops wrapped in bacon while schmoozing with 23-year old executives on Razor scooters at a swanky launch party.

Anyway, if you happen to be in the San Francisco area before the show’s run is over in mid-August, get tickets. It’s a great night of entertainment and brings you right back to the start of ecommerce and etailing on the Net. Plus, one of the fabulously, talented stars of the show is a co-worker.

Tell me, en Francias, s’il vous plait, about your latest online marketing efforts. Au revior. lisap@revenuetoday.com