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January 6, 2009
 

 

 

Lasting Impressions Blog

| By Lisa Picarille
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Searching for Google


By Lisa Picarille

July 5th, 2005

The three-day weekend is just a pleasantly blurred memory of fireworks, food and friends. Now it’s back to work and thoughts of Google are exploding in my head.

Google won a $75,000 judgment against an AdSense partner publisher that it had accused of deliberate click fraud. Not sure why it took so long for news of this to surface, but it was nearly two months ago when a California judge granted Google a $75,000 judgment against Auction Experts, a Houston, Texas firm. In its complaint filed late last year, Google had alleged that Auction Experts had hired individuals to click on the ads that appeared on the firm’s sites, racking up advertiser costs of at least $50,000.

Still, Google’s click fraud challenges are far from over. The company is involved in at least two high-profile lawsuits related to click fraud. We’ll have a lot more on this topic in the Fall Issue of Revenue. In fact, click fraud is the subject of our cover story. Stay tuned.

And it looks like Google will be releasing a version of its IE toolbar for the Firefox browser. It’s slated for release on Thursday, according to a developer website.

However, the most interesting part of the post is not details about the forthcoming toolbar, but Google’s plea for folks not to comment on the toolbar launch prior to the official announcement. It reads, “Since you were in the Google-toolbar-for-firefox space first, it’s conceivable that the press might contact you for comment. If they do it would be great if you could hold of replying until our press releases go out on the 6th.” Like that ‘s going to stop people from talking.

And Google keeps getting bigger and bigger. In a ranking of world top 500 companies published by UK’s Financial Times, Google has entered the top 100 with a market value of $50 billion.

Let me know what you know about Google. lisap@revenuetoday.com

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