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Lasting Impressions Blog

| By Lisa Picarille
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Microsoft/Claria: Done Deal or Dumb Deal?


By Lisa Picarille

July 1st, 2005

The fireworks about Microsoft possibly buying Claria certainly has the affiliate and performance marketing community exploding with opinions. Here’s what’s being said about the potential acquisition in the blogsphere and beyond:

“This could be huge.”

“This is no surprise to some anti-spyware vendors who have speculated that while the Microsoft anti-spyware tool is efficacious…”

“Microsoft’s $500 million bid for Claria is not enough.”

“I’m in shock.”

“Should Microsoft be rewarding deception?”

“The only way it makes sense is if Microsoft buys the company, fires everyone involved with it, has their buildings exorcised, and rewrites every line of code in their product.”

Let me know what you think about the deal. lisap@revenuetoday.com

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