I woke up this morning feeling like a kid again. Maybe it’s because it’s the first day of summer - although I only know that fact from a glance at the calendar. I certainly can’t tell by looking out my San Francisco window.

Back in the day (the 70’s for all of you that must know) I was always so excited about having two and half months of fun and sun and, of course, no homework. Without school life was filled with swimming, playing at the park, lots of baseball (wiffle ball, softball, and the heartbreak of the Red Sox), blockbuster movies, riding bikes and the hazy, hot and humid days of Cape Cod.

So, today in honor of the carefree, lazy summer days of my childhood, we are going to have a little fun. This is my nod to one of my favorite childhood pastimes - playing Mad Libs (even back then I was concerned with nouns, verbs and stringing words together).

So, grab a co-worker or friend along with a pen or pencil. Print out this blog entry and play along. If you send me your filled out Affiliate Mad Lib and if it’s the funniest one I receive (G-rated only please) I’ll mail you one of our totally cool Revenue T-shirts.

The State of Affiliate Marketing

There has been a lot of (adjective) talk about the state of affiliate and performance (noun). Everyone from advertising (plural noun) to etailers to merchants and affiliates is (verb ending in ing) to assess the (adjective) market to see how it can move forward (adverb).

I think affiliate and performance marketing has (verb) over the last (number) years. It is now in an (adjective) stage. But it is still (verb ending in ing) and there are many hurdles and (plural noun) to overcome.

Some of the (plural noun) that affiliates face include (verb ending in ing) more (noun) between merchants and (plural noun), controlling the spyware (noun) and (verb ending in ing) click fraud.

The blame for the industry’s (noun) rests (adverb) on the (part of the body) of (name of person in the room).

But if you are willing to take (adjective) responsibility and yell out (exclamation) then maybe we can all (verb) into the next (noun) of affiliate marketing.

Fill out your Affiliate Mad Lib and send it to me at lisap@revenuetoday.com or via snail mail at Lisa Picarille, Editor, Revenue Magazine, 300 Montgomery St., Suite 1135, San Francisco, CA 94104.