In the current issue of Revenue Magazine I wrote a story about an affiliate that was just starting out. I was sparked to write the column when semi-retired photographer Malcolm Lubliner contacted me to ask about resources, information and general advice (the nuts and bolts) for those trying to break into the affiliate marketing game. Malcolm’s biggest complaint was the lack of easily available rudimentary information on affiliate marketing.

I think his story struck a chord with some of our readers. I’ve gotten a handful of emails from others echoing his exact sentiments and in some case, saying that many people in this business don’t want you to know the secrets for success (not unless your willing to pay for them).

A January blog entry on inyourweb.com referred to our article and took it a step further. Inyourweb.com publisher Steve Johnson writes, “I'’m creating a new section here at In Your Web entitled, “Nuts and Bolts” out of respect for guys like Malcolm Lubliner. Yup, I'’m going to spill the beans. Maybe I shouldn'’t do this, but then again, why not? If I can manage to convert a couple of Malcolm Lubliners into 6-figure income affiliates, then that has to be good for the industry. The more successful affiliates we have, the more merchants will spend on their affiliate programs. That has to be good right?”

I agree that information about affiliate marketing and its successes should flow more freely. Tips, tricks and success stories can only fuel growth in the entire affiliate space. Start blogging and let me know what you think about sharing info – is it the key to success or road to lost revenues.